Difference between standard and bespoke CRMs

Today we will talk about the main differences between standard CRM and bespoke. 

Pros and Cons of Bespoke

CRMs A bespoke CRM system allows business owners to automate certain business processes that were previously manual.

Pros

  • You can build a system based on exact specifications. If there are any extras you need, just pin them. There is a need for a team of skilled web developers and software architects who can convert the needs into a live system that does what it takes.
  • Some industries handle sensitive information, such as financial services. If you need to manage information of this type, a custom crm can help a lot.
  • Many companies often want to integrate all their software to ensure communication and collaboration between staff. Many third-party software companies allow just enough integration. If you have other custom software and are looking to integrate them all together, it is an advantage to create a custom CRM.

Cons

  • You really have to start from scratch. Without a basic structure to get started, you build everything from scratch and it’s a time-consuming process. 
  • The cost of designing and developing custom CRM software is almost always greater than the subscription costs and this is one of the major drawbacks.
  • Subscribing to a CRM service takes away any maintenance burden, however, if you create a custom CRM, you will need to maintain the software throughout its life cycle. This leads to post-development costs and other technical requirements.

As you can see there are pros and cons to using custom CRM, it is recommended to create one if you need a functionality that is not offered by third parties if you need to protect confidential customer information, or want to integrate CRM software customized with other business tools.

Standard CRM

Standard CRMs, unlike customized ones, are ready-made software. Here are some pros and cons.

Pros

  • Most CRM vendors provide training for their software as the programs can be difficult to use if you are a beginner. 
  • Prices are more competitive, especially the initial registration fee.
  • Software companies will offer you time to familiarize yourself with the software. This usually comes in the form of a free trial.

Cons

  • Customer support is relatively poor 
  • As you develop your knowledge or your business expands, you will experience limits with your CRM, the problem is that it cannot be customized
  • . You will find yourself not using a lot of the tools that the CRM, and this brings us back to not being able to customize the software.

Microsoft Dynamic 365: 

With Microsoft Dynamics 365, you can analyze the performance of a company to develop an effective marketing strategy and create a personalized customer-business relationship. Additionally, this software can be used to:

  • Generate and send messages containing automatic replies based on customer actions.
  • Customize workflows based on the company’s requests and needs;
  • Target customers before setting up an email campaign.

This software offers a wide range of features including marketing, customer service, field services, project management automation, and more.

Oracle CRM 

Oracle CRM offers email functionality. Marketers can use this software to develop and execute marketing campaigns, set up workflows, and perform comprehensive and accurate analytics to get a clear view of marketing actions.

Sales teams can use Oracle CRM’s advanced contact management capabilities to:

  • automate sales processes,
  • improve interactions with customers and prospects,
  • predict sales more accurately.

Salesforce Sales Cloud

With Salesforce Sales Cloud, you can create personalized and targeted emails based on customer profiles to help the company connect with customers and potential customers. 

Here are some of the Salesforce features

  • Create custom workflows to tailor responses based on customer actions,
  • Intelligent Customer Service, to respond faster and more accurately to user requests,
  • Reports and analytics presented in the form of custom charts to track trend of the campaigns.

The database is updated automatically, it is entrusted with the management of contacts. This database allows you to:

  • Access customer and prospect data in lists segmented according to selected criteria,
  • Remove potential duplicates with an account and the contact merger function,
  • Monitor customer and prospect data to have a clear view of opportunities and of the actions to be taken,
  • Access a detailed history of exchanges between customers and the company.

So what to choose? 

A pre-made software has the advantage of having everything ready, the cost is low and can be used even without specialized knowledge. The only problem could arise with the growth of the company, which could lead to needs that a ready-made software would not be able to fulfill. 

Customized software has high costs right away and you need to have very in-depth knowledge, but it brings the advantage of having everything you need. 

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The Evolution of Bots in E-commerce

What are E-commerce Bots

Recently, more and more companies are turning to bots to transform the traditional consumer experience into a rewarding and personalized interaction. Engaging consumers has always been the priority in companies’ marketing plans, and now the use of digital channels is becoming the norm for faster and easier purchases.

Currently, one of the dominant trends in e-commerce is the fusion of online shopping and messaging applications. This model is called “Conversational Commerce” and is literally changing the way people shop online.

Chatting with a virtual store assistant adds personalization to traditional online shopping. Customers appreciate it for the new experience it creates.

Benefits of Using Chatbots

  • No other apps download: This is one of the main benefits, as today’s users are tired of having an application for every little thing. Most chatbots are built on existing messaging platforms, so if you have a Facebook Messenger installed, for example, you’ll have all Facebook-based chatbots within the same app.
  • No registration: Linked to the previous point, many chatbots are connected to messaging platforms to which you are already registered, so there is no need for yet another registration
  • Information in one app: All the information you need is in the chatbot, just ask
  • Increase in sales:  Many brands have noticed an increase in sales since they use a chatbot that guides customers to buy.

A brief history of chatbots 

How did chatbots come about? 

ELIZA is considered the first chatbot in the history of computing developed by Joseph Weizenbaum at MIT. It was in 1994 that the term “Chatterbot” was coined. ELIZA operated by recognizing keywords or phrases and then producing a response using those keywords from pre-programmed responses.

In 1995was born ALICE developed by Richard Wallace. Unlike Eliza, ALICE’s chatbot was able to use natural language processing, which allowed for more sophisticated conversations.

These bots were the basis for everything that came after, below we leave you some examples of how chatbots are used now.

Business examples 

A chatbot is a computer program that simulates the conversation with users to complete a service.

Chatbots for e-commerce are typically designed to:

  • Complete shoppers’ purchases
  • Offer customers product recommendations
  • Provide support

Here are some examples of how chatbots can help e-commerce:

Sephora


Sephora’s chatbot on the Kik bot platform offers users makeup tips and provides product recommendations based on their quiz answers. It also redirects users to the Sephora app or site to complete purchases.

H&MH&M

The clothing brand has created a Kik chatbot that asks users questions about their style and offers photo options for users to select. With this information, the bot creates a profile of each user to make suggestions and direct the user to purchase.

Technologies for chabots

Technology is developing rapidly, below is a list of tools with which you can create a chatbot:

CHATFUEL

With Chatfuel you can have a complete chatbot in 10 minutes without programming.

Companies like Adidas, MTV, TechCrunch, BuzzFeed, British Airways, and ABC News have all used Chatfuel to create their chatbots. Currently, the platform has 17 million users around the world who have created 360,000 chatbots.

TELEGRAM BOT

Telegram is an instant messaging service created by the Russian entrepreneur Pavel Durov which, in addition to using the cloud, is free. This platform has always been at the forefront of technological innovation and wouldn’t be outdone with chatbots. Telegram bots are like ordinary accounts, with the difference that they work through computer programs. Thanks to Telegram’s comprehensive HTTP bot development interface, creating a chatbot is very simple. 

CHATSCRIPT

The name of what is often referred to as the best tool for chatbots is ChatsScript. It was born in 2009 when Bruce and Sue Wilcox started working on a project to create interactive game characters.

Since then, ChatScript has evolved to include many advanced features. Thanks to this tool, Bruce Wilcox has won the Loebner Award for Artificial Intelligence three times. This project is open-source, written in C and C ++, and publicly accessible on GitHub for anyone to study and use. It is especially perfect for chatbots designed to have natural conversations with the user.

Analitycs

For advanced metrics, consider using a third-party analytics service to integrate with the bot. These vendors focus solely on analytics, so they can track a lot of insights into the bot. 

Here are some analytics services:

Chatbase: Google’s chatbot analytics platform, Chatbase shows basic metrics, such as active users and conversations, as well as advanced metrics, such as a Funnel report to indicate conversions. 

Dashbot: This analytics provider supports chatbots on Facebook Messenger, Kik, Slack, and Twitter, as well as Amazon Alexa and Google Assistant voice assistants. Dashbot offers a free plan with a report covering engagement, user demographics, retention, and more. It also offers bot transcripts to analyze individual conversations.
Botanalytics: This analytics service supports 13 platforms and assistants, including Facebook Messenger, Kik, and Twitter. It takes a deep dive into basic metrics by identifying the best re-engagement times for users and the most commonly used conversation phrases.

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What is a Framework and what are the most used technologies

In today’s article, we will talk about one of the fundamental things for a developer, the framework

What is a framework

For a developer, it is essential to know the frameworks because within them there are lines of code already made and ready to be used, in order to speed up the work of the developers.

The work of developers can be very repetitive, which is why frameworks were born.

But what exactly are they? 

The frameworks are a kind of frame, a distributed system of folders, and in the form of some pre-established code portions.

How to choose a framework

The first questions to ask when choosing a framework concern the programmer’s knowledge and the availability of the infrastructure. 

The programmer’s previous knowledge is fundamental in choosing the frame to use, as the choice is very wide, even if only considering the most used languages ​​(PHP, Java or Python)

Technologies used 

  1. Ruby on Rails: Usually called RoR, Ruby on Rails has emerged as a firm favorite among developers. Since its launch in 2005, RoR is still completely free, is open source and runs on Linux. It’s fun and fast to work with. Some of the biggest websites that have been built using RoR include Hulu, Airbnb, Basecamp among others.
  2. Symfony: This is one of the more stable frameworks and is ideal to use for more complex projects. Using this framework, developers gain the ability to create websites that can change as business requirements evolve. It includes a set of PHP components, a community, and an application framework that can work very well to help websites achieve their goals.
  3. Angular JS: One of the most popular and well-known frameworks – Angular.js comes from the digital giant of the time, Google. It is essentially an open-source JavaScript framework that can help you build applications on a single web page using a Model-Controller-View (MVC) architectural model. 
  4. React JS: React.js is an open-source JavaScript library managed by Facebook while being supported by a massive developer community. Although it is an ecommerce website development tool, React.js is particularly useful in UI development for website applications.
  5. Cake PHP: CakePHP is a PHP framework probably best suited for website development e-commerce and is a favorite of most developers when it comes to choosing one of the best tools in the PHP format. CakePHP is built on the Model-Controller-View (MCV) model. What makes CakePHP particularly interesting is that the code for all of your old projects can be reused across it.
  6. Asp.net: This is probably the most popular framework built by Microsoft and has managed to earn the respect of developers all over the world. Founded in 2002, Asp.net is particularly popular due to its ability to build rich and dynamic websites, web pages, and even web portals. In fact, a large number of companies around the world prefer Asp.net and consider it the best technology for website development.

Case study

Towards adaptive Web sites: Conceptual framework and case study:  From the abstract: “Today’s Web sites are intricate but not intelligent; while Web navigation is dynamic and idiosyncratic, all too often Web sites are fossils cast in HTML. In response, this paper investigates adaptive Web sites: sites that automatically improve their organization and presentation by learning from visitor access patterns. Adaptive Web sites mine the data buried in Web server logs to produce more easily navigable Web sites. To demonstrate the feasibility of adaptive Web sites, the paper considers the problem of index page synthesis and sketches a solution that relies on novel clustering and conceptual clustering techniques. Our preliminary experiments show that high-quality candidate index pages can be generated automatically and that our techniques outperform existing methods (including the Apriori algorithm, K-means clustering, hierarchical agglomerative clustering, and COBWEB) in this domain. “

React in a business prospectiveThe report for C-level executives implementing or planning to implement React or React Native in their organizations.

This is obviously only a shortlist of the many frameworks available, the choice is wide and there is a suitable framework for every situation. 

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What is Augmented Reality

Today we will talk about augmented reality. It is a technology that uses the displays of various devices to add information to what we see.

What is it?

This system acquires a scenario through a video camera and, through algorithms, shows more information about it on the screen. For example, you can frame a television with your smartphone, and information such as price, where to buy the television and technical characteristics can appear on the display. 

Augmented reality is also used for some games such as Pokemon go, in some cases special helmets and glasses are used.

Examples of Augmented Reality

Disney

In 2015, Disney developed technology that made characters in a coloring book come to life as they were colored. This is one of the examples of how augmented reality can be integrated into a fun activity. 

Here is the video 

L’Oreal

L’Oreal, in partnership with Perfect Crop, have integrated the makeup with the YouCam Makeup app. The aim is to meet the needs of consumers, allowing them to try on makeup by looking in an app. 

In fact, thanks to these apps you can often try and buy products directly. 

IKEA

IKEA, thanks to its IKEA place app, allows you to choose any piece of furniture from the catalog and see it as it would look in your home. 

Pokemon Go

You could not fail to mention Pokemon Go. This app has been a big hit for a long time and allows you to catch pokemon while walking. Pokemon appear on the screen as you walk. 

How AR can be useful in business

Try before you buy: Augmented reality can help the consumer to try a product before buying it, without leaving home. You can use apps that allow customers to try on a dress without leaving home, or place tablets in the store to allow customers to “try on” what they want. The same concept applies to many areas, for example, when building a house, augmented reality can be used to show customers what the house will look like.

Increase the interaction with the brand: Thanks to augmented reality, customers will feel closer to the brand and will have much more desire to interact and to return to buy.

Explanation of complicated concepts: Sometimes it is difficult to explain certain concepts to clients, for example when building a house it can be difficult to explain to the client how it will come in the end. Augmented reality helps a lot in this, as it allows the customer to see the final result with his own eyes.

Training: Bringing AR technology into a classroom can make education more engaging, interactive, and make even the most boring subject fun. By downloading and accessing the apps on their phones, students can get more detailed information and instructions and, most importantly, a better understanding of the topic.

Augmented reality is a big step forward in technology and, when leveraged, can lead a business to take a step forward. 

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React Native Vs. flutter

Some time ago we talked about Native-app and Cross-Platform apps, React Native and Flutter are used to build cross-platform apps.

There are many companies that need their app, and many companies prefer to make cross-platform apps because, in terms of costs, they are less demanding. 

In this article, we will talk about these two platforms.

What is react native 

React Native is a framework designed by Facebook and made open source since 2015. It is used to make cross-platform apps.

React Native uses Javascript, which is a very popular language at the moment and can be used without problems with a little training. Also, almost anything can be done with Javascript.

So React Native is effective for: 

  • Cross-platform app development Building
  • apps using the JavaScript language
  • Application development for both Android and iOS using a single code base
  • Using the same design as React

Pros and Cons

Pros: 

  • Fast updates: Whenever you change something in the app you can enter the code directly on the working app, this allows the developer to see the changes immediately, without having to rebuild the app from scratch.
  • Being a cross-platform app framework, it allows you to use code to build apps suitable for both IOS and Android
  • Stability: This framework has been around since 2015, so Facebook developers have had plenty of time to stabilize the API

Cons: 

  • Not è Native: Obviously the experience of a cross-platform app is not the same as a Native one, so developing an app with React Native, the experience will be similar to a Native app, but not identical. 
  • Freedom of choice: It can be an advantage, but also a disadvantage as it can take a long time to decide which shades to give to the app.
  • Applications Larger Than Native: Applications written in React Native must be able to execute Javascript (JavaScript Virtual Machine) code. Android does not have this feature by default, which means that applications must include a library that supports JavaScript code, so the apps will be larger than their native counterparts.

What is flutter

Flutter is a project born in 2017 by Google and is an easy way to develop apps for mobile, web and desktop. 

Flutter is free as well as open-source. Furthermore, it is based on DART, a programming language developed by Google, it is relatively new and easy to learn, especially for those who already know Java and C #

Pros and Cons

Pros: 

  • Fast: From the point of view of developers, Flutter is fast and very dynamic. Also, you can make changes in the app and see them right away. 
  • One code: Even with flutter you can develop cross-platform apps, this means that with a single code you can make apps for both IOS and Android.
  • 50% fewer tests: The process to test the quality of the app is much faster and up to 50% fewer tests can be performed. 

Cons

  • Community: Flutter is very recent so the community is not very large, also Dart is not a very used programming language. 
  • Support: There isn’t much support for CI platforms like Travis or Jenkins for now.
  • App size: Apps developed with Flutter are very large compared to Native apps.

Case Study 

Flutter vs React Native vs Native: Deep Performance Comparison: We compare the performance of FPS, CPU, memory, and GPU of the most popular development tools for mobile devices. 

Cross-platform Mobile Development: Flutter Vs React Native Development Comparison and Performance Checks: What’s behind these two frameworks? Why are they popular? Which is more effective? How can Flutter be better than one of the already established technologies like React Native?

Flutter vs React Native: What to choose to build your mobile app in 2020? (developer insights): What is the best framework from a developer’s point of view? 

Which one to use of the two? 

React Native and Flutter are very similar to each other, in general, the advice is to understand what your needs are and make a decision. React Native has the advantage that it is more mature, Flutter has the advantage of ease and speed.

In any case, for the development of cross-platform apps, these two frameworks are really valid. 

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WordPress Vs. React: how to choose the best CMS for a website

In this article, we will make a comparison between two CMS: WordPress and React. 

Let’s start by understanding what a CMS is.

CMS

CMS is the abbreviation of Content Management System, that is, a system that allows you to manage the contents of a website without having to have specific technical skills. In other words, a CMS allows us to create a website from scratch without having to know how to program.

A CMS consists of two parts: 

  • CMA (Content Management Application): the part that allows you to add content on the
  • CDA (Content Delivery Application) site: The backend process that allows content to be visible to visitors

WordPress

WordPress is an open-source content management system licensed with GPLv2, anyone can use or edit WordPress software for free.

Years ago WordPress was used only to build blogs, but now it is used to build sites of all kinds, blogs, e-commerce, and business portals. 

What are the advantages of using WordPress? 

  1. Easy to install to start building a website
  2. You learn to use it easily if you want to build a site with basic functions, WordPress is very suitable. 
  3. Plug-ins and themes that allow you to customize the site very easily. 
  4. SEO: WordPress SEO plugins are among the best. 

React 

React is a Javascript library for creating user interfaces. It can be used for creating applications or websites.

What are the advantages of using React? 

  1. Speed: Websites made with React are very fast, users really like speed
  2. Native apps: Once you learn how to use React, you can start using React Native to create an app. 
  3. Free libraries and support: Almost all the libraries are free and there is a very united community ready to give all the advice you need.

Case Studies

RollingStone.com – A WordPress Migration and Redesign Case Study                               Rolling Stone is a brand exceptionally loved by millions of readers. When Penske Media Corporation (PMC) made a strategic investment in the property, he partnered with XWP in 2018 to migrate the site to WordPress, while updating the brand’s website design.

Case study of SSR with React in a large e-commerce app, In this case, study it is presented how the Server-Side Rendering (SSR) with React was implemented in an e-commerce application for one of Norway’s largest telco brands, Telia.

Which one to use of the two? 

Before launching a web development project, it must be remembered that React and WordPress are different solutions, therefore it all depends on the type of site and the knowledge available.

In general, in the absence of specific coding knowledge, it is better to turn to WordPress. In any case, nothing prevents you from using React to build the theme to be used for the site and to use WordPress to manage all the data. 

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How to Use Python

What is Python 

Python is a programming language. Its high-level integrated data structures, combined with dynamic typing and dynamic association, make it very attractive for rapid application development. It is easy to learn, versatile, and very stable and is used for a wide range of problems. It is also suitable for most applications. 

Some areas where Python can be used are: 

  • Web and software development: Python is very easy to read and allows you to use little code compared to other languages
  • Game development: Despite being a little known thing, python can also be used for the development of the games. For example, a game developed with python is Battlefield 2. 
  • Machine Learning: Python has a huge library on machine learning, like Pandas which is constantly updated and everything is very easy to learn.

Why use Python

Here are some reasons why you should use Python.

  • Python is readable and sustainable: Thanks to Python you can develop customized applications without adding code, the readability of this code allows you to maintain and update the software without too much effort
  • Compatible with the major platforms: At the moment Python is supported by the major operating systems, and you can use the same code on multiple platforms without having to change anything. 
  • Large Library: The Python library allows you to choose from a vast amount of modules according to your specific need. 
  • Open Source Tools: Being an open-source programming language, Python allows you to significantly cut software development costs. Using the available open-source resources it is possible to shorten the development time without increasing the time. It
  • simplifies the development of complex software: Being a programming language for generic use, it can be used both for the development of desktop and web applications.

Python frameworks

A Web framework is a collection of packages or modules that allows developers to write Web applications or services without having to manage low-level details such as protocols, sockets, or process/thread management. Given the ease of reading and writing, Python is present almost everywhere, it also offers many frameworks. 

Here are some:

  • Django: Django is the most used and easy to use, it is perfect if the app you want to do is simple, because it allows you to skip some initial steps that are required with other frameworks instead.
  • Flask: Unlike Django, Flask does not carry on the philosophy of a complete package, it is more a glue among the various libraries. It is light and easy to use. 
  • Bottle: This framework is also very light and depends only on Python, it is perfect for prototyping or as a tool to learn how to use Python.
  • Pyramid: Pyramid is a framework that is best used for complex and more particular projects, unlike previous frameworks which are perfect for more standard projects.

Who uses Python

As mentioned above, python used by many companies. Here are some examples of 

  • Google: Google has supported Python from the beginning. Google’s founders initially decided to use Python where possible and C ++ where Python could not be used. This meant that C ++ was used where memory control was indispensable and low latency was desired. In other facets, Python allowed ease of maintenance and relatively fast delivery.
  • Facebook: On Facebook, Python is the third most popular language for the social media giant (right behind C ++ and their proprietary PHP dialect, Hack). On average, there are over 5,000 commitments for utilities and services on Facebook, infrastructure management, binary distribution, hardware imaging, and operational automation.

The ease of use of Python libraries means that production engineers don’t have to write or store multiple codes, allowing them to focus on real-time improvement. It also ensures that Facebook’s infrastructure is able to scale efficiently.

  • Spotify: The streaming giant is a big fan of Python, which uses language primarily for data analysis and back-end services. On the back end, there are many services that all communicate on 0MQ or ZeroMQ, an open-source network library, and a framework written in Python and C ++ (among other languages).

The reasons that made Python the most used programming language in the tech world are therefore evident and with its vast library, it is possible to develop both simple and complex Apps.

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How To Improve UX

holding mobile phone

In today’s article, we will talk about the UX (User Experience) and why it is so important for an application.

What is the UX 

The user experience, also known as UX, is what the user experiences using the app. Therefore, when it comes to designing mobile applications, UX always has a very high priority.

The user experience includes every aspect of user interaction with the app. The idea of ​​the UX is to gain users’ trust by developing an app that is simple to use but also leaves the user satisfied.  

Why is it important? 

Have you ever downloaded an app and found that besides being aesthetically ugly, it was also difficult to use? 

That was an app built without considering the UX. 

When developing an app, there are several aspects to consider, one of which is that the app gains user trust. To do this, the app must be simple to use, fast, and running smoothly. 

An app that crashes often or that is too difficult to use will not win user trust, which is why it is very important to rely on very competent developers. 

UI what it is and why it is important to talk about it

You cannot talk about UX without mentioning UI. UI stands for User Interface, and it is the way in which the user interacts with the app, therefore it concerns all the control elements of the app (buttons, blocks etc ..)

UI and UX go hand in hand, without a pleasant and easy to use interface, the user will not have a good user experience.

Tips on how to design an app

But what are the important things to know to draw a nice app? 

  1. Uniformity: Maintaining a uniform design throughout the app is very important. The buttons must be the same as the colors for the whole app. 
  2. Fast loading: the app loading must be fast, so don’t make a too heavy design. The user wants to save time, so an app that loads slowly will not give a good UX
  3. Use familiar elements: Use elements similar to those that are used in most apps, this will help the user quickly understand how to use the ‘app. Your users don’t want to waste time understanding how an app works, so keeping a familiar design is a very important point.
  4. Interactivity: An interactive app allows you to create a deeper connection with the user. So it is much better to make it easy to navigate from one window to another.
  5. Simple and linear design: The design must remain very simple and linear, it is useless to make an app with too many elements and a particular design because it could dismiss the user who would have a bad User Experience.
  6. Search button: it is very useful to insert a search box in your app, in order to allow the user to quickly search for what he needs. 
  7. Testing: Before launching the app, test it in order to receive feedback and improve it. 

Useful Tools

  1. Sketch: With Sketch, you can make prototypes in no time, it is also equipped with many plugins that integrate without problems. Available for both teams and freelancers.
  2. InVision Studio: InVision offers a series of tools that are easy to use and that simplify communication with collaborators. The free version can be downloaded from the site.
  3. Axure: With Axure you can create prototypes very easily and has a sliding interface that allows you to document everything gradually. A trial version is available on the site, the paid versions range from $ 29 per month.
  4. Wireframe.cc – Thanks to this tool you can draw, share, and add notes to projects.
  5. Draw.io – It integrates with various tools such as Google Drive allows exports in different formats, but you can not do usability tests 

The best apps for UX and UI 

  1. Paypal: On this app the password is simplicity. Very easy to use and very simple design, which is always useful for an excellent User Experience
  1. Eventbrite: This app allows you to easily find events in your area. The design is very simple to use and visibly pleasing. The interface is convenient to use both for those who organize the event and for those looking for.

The UX evolves every day, so it is important to stay updated on the latest news. 

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How to write the perfect CTA

What is a CTA

A CTA or Call-To-Action is a phrase or word that encourages the reader to take a specific action. 

CTAs are used to invite people to visit your site, read an article on your blog, share content on social networks, download a document, etc … 

As you can imagine, writing a CTA that converts is very important, and it is precisely this that we will talk about in this article. 

How to write a CTA that converts 

Your target audience most likely knows something about marketing, so writing an effective CTA is more important than ever. 

But how do you write an effective call to action? 

  1. Benefits: In the CTA it must be written what kind of benefit the person acting in a certain way can have. For example, the invite to subscribe to the newsletter to receive all the blog updates. 
  2. Keep the promise: it is very important that the reader immediately receives what is described in the CTA.

An effective CTA is also made up of specific words. Let’s see what kind of words should be used:

  1. Action: As we have seen, a call to action must tell you what to do. For example “Sign up here” “read the post” etc …
  2. Scarcity: This means letting the reader understand that he has to hurry before that thing disappears. You can trigger the FOMO (Fear of missing out) with a simple countdown. 
  3. Avoid friction words: These are words that invite the reader to do something he doesn’t necessarily want to do. For example Download, Buy, Order. Nobody wants to download or buy, but everyone wants the benefits. We must focus on those. 

Where to put the CTA?

Top of page: Putting the CTA at the top of the web page attracts the reader’s attention before he starts reading your page. 

At the end of a blog post: Usually in this case the CTA invites you to share the post on social media. 

In the middle of the post: If you are talking about something relevant in the post, in the middle you can put a CTA that invites you to download something related to the topic you are talking about. 

At the end of the lead magnet: At the end of the page where you describe the lead magnet, you can put a CTA 

Design of the CTA

The important things to remember when doing your CTA are few: 

  • The button must be large enough to be seen, but it must not be too intrusive
  • Must be visible, so use colors that contrast with the page.
  • Test everything

The last point is very important. 

Testing your CTA is essential to find the one that works best for you, so test everything from the colors to the sentence to the size of the words. 

No business is the same, so the results cannot be the same for everyone.

Examples of CTA 

  • Evernote: The CTA is: Sign up. the button is on the left, well highlighted in green, there is also written what benefit you will have by registering and simplifying the work.
  • Uber: Their CTA is Sign up to drive. Uber focuses on the income that you will have once registered. Here the button is at the top of the page, clearly visible and clearly written the benefit.
  • Spotify: Spotify from two options: “Go Premium” or “Play Free”. Spotify prefers to highlight the possibility of having a premium account, that’s why there’s the “Go Premium” button is green. 
  • Instagram: Instagram focuses on downloading the app, initially it invites you to log in or register, at the bottom of the page there is an invitation to download the app.

Types of CTA 

Here are some types of CTA that you can use for your site: 

  1. Try it for free: If a person has just arrived on your site, the best thing to introduce yourself is to offer something for free. For example A pdf, an e-book or a free trial of a course.
  2. Read more: You can put it at the end of a preview of a post, so that people are sent back to the whole post on your blog. 
  3. Social Sharing: At the end of a post, you can invite people to share the content on their social networks. it is a good way to make yourself known. 
  4. Contact me or Buy now: When a lead is ready to buy, you can use a CTA that invites you to do so. You can ask to contact you for information on the product you sell, or you can write directly “buy now”. Be careful where you put this CTA, better put it at the end of a sales page or on the page where you list your products. 

The CTAs that can be used are many, it is very important to understand the benefit that the reader will have and from there you can start to find the CTA that best suits your business. Don’t stop at the technique, be creative.  

Finally, it is very important to remember to test all the CTAs, what works for someone is not said to work for someone else, so the password is to test. 

We hope this article has been helpful in clarifying some aspects of the CTA. 

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Difference between cross platforms apps and native apps

Native apps vs Cross platforms has always been a hotly debated topic. In today’s article, we will see the main differences between the two and the pros and cons of each. 

Before the birth of an app, you have to choose which platform to do it for. Android and iOS are the most used, but there are smaller platforms to consider. In general, you should choose the one where your target audience is.

Let’s start by understanding what is the main difference between Native apps and Cross Platforms app. 

Native apps are applications made exclusively for a platform, therefore, for example, apps that exist only on Android and not on Ios, this allows developers to take advantage of all the features of the platform. Cross-Platform applications are made for all platforms, generally, they are made for the two main platforms, Ios and Android using HTML or CSS.

Native Apps: 

Performance: Certainly the performance for native apps is fantastic, as the app is made for a specific platform, taking advantage of all its peculiarities. The app is therefore faster and with very few errors. 

Features: The developers in this case have the advantage of being able to exploit all the potential of the platform that they will use.

Practicality: In this case, the Native apps are not very practical. They are more expensive to maintain and develop, moreover, often more apps must be created for the different platforms, therefore the costs for updates and maintenance increases. 

Creating a Native app has many advantages, but it can be an expensive choice which is why sometimes the cheapest option is chosen, i.e. the cross platforms app. 

Tool For Native apps

For IOS the tool to use are:

  1. XCode: It includes everything you need to build incredible apps 
  2. AppCode: AppCode takes care of routine activities and saves you from additional typing

For Android among the options there are:

  1. Android Studio: It offers the fastest tools for creating apps on any type of Android device.
  2. IntelliJ IDEA: intelligent coding assistance and ergonomic design make development not only productive but also fun.

Cross-platform apps:

Performance: Having been built for all platforms, this type of app may have problems on some devices. 

Features: Despite the convenience of having the app on multiple platforms, you cannot use all the potential of all the platforms, as the apps would risk not working on many devices. 

Practicality: Cross-platform apps are the cheapest to develop and maintain, you have to be careful of the bugs that may arise on some devices.

Cross-Platform Tool:

  1. React Native: It is used to develop applications for Android, iOS, Web and UWP allowing developers to use React together with the functionality of the native platform.
  2. Xamarin: A platform for developing Android and iOS apps with .NET and C #.

Case studies

  • A Case Study of Cross-Platform Web Application Capability: From the abstract: ”This study applies the existing knowledge on native and web applications to a specific case study. We compare the strengths and drawbacks of native applications versus web apps with emphasis on cross-platform functionality. 
  • Comparison of Native, Cross-Platform and Hyper Mobile Development Tools Approaches for iOS and Android Mobile Applications: From the abstract: “To take a position in the competitive mobile application market, most of the Information Technology (IT) companies have to develop the same application for various mobile operating systems. To solve this issue, Cybercom provided a thesis topic and a project which decreased development time by sharing the same core functions between Android and iOS applications. 

Which option to choose then?

Choose to develop a native app if: 

  1. The application requires access to phone services
  2. The application must be fast
  3. The application must be updated and must remain valid over time.

Choose a cross-platform app if: 

  1. It’s okay if the app is a bit slow
  2. The application does not have too complicated features (for example animations)
  3. You have little time and budget to develop the app

In any case, the choice must be made in view of the end-user, as each market has its own peculiarities.

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